Sustainable fishing sounds like a policy term until you spend a morning with the crews we source from — at that point it becomes a much more specific set of everyday decisions about nets, seasons, and which fish get thrown back.
Working With Local Fishing Communities
We work directly with small fishing communities along the Khulna river routes rather than through large intermediary operations, which means seasonal restrictions and net-size agreements are conversations we have directly, not terms buried in a supplier contract.
That relationship also means we can commit to paying fair, consistent prices during the lean months, which reduces the pressure to over-fish when a single season is weak.
What Sustainable Sourcing Looks Like in Practice
In practical terms: respecting the annual Hilsa breeding season ban, using net sizes that let juvenile fish pass through, and rotating which stretches of river get fished each week rather than returning to the same spot daily.
A sustainable catch this season is what makes next season's catch possible at all.
None of this is unique to us — it's simply the standard the communities we work with already hold themselves to, and one we think is worth being transparent about rather than treating as a footnote.